At It Again
The 'At It Again' gang were on a romp in the Dublin mountains when a great little idea came bounding along. With Bloomsday around the corner, they wanted to inspire people to love Dublin and stop fearing Ulysses. Their challenge was to take a big intimidating book and make it fun and accessible. They ran all the way down the mountain and straight into the pub. By the time they left, their minds were spinning with possibilities. Three mad months later The Bloomsday Manual was unleashed.